Target Audience and focus groups




Billboard Magazine is an American music magazine, it specializes in the music industry and the most popular music at the moment. Its headquarters are in New York City and is owned by Prometheus Global Media.

The target audience for Billboard magazine are college graduates as well as the age range that varies from young teenagers from the age of 16 to adults at the age of 26. This is because the magazine provides its readers with the latest updates from the charts and has a variety of music artists to interest people of different ages.

Billboard sells 17,000 magazines per week.


For my focus group I have decided to have a group of 20 between the ages of 16 and 26.

I will show them 4 Billboard Magazine covers and ask them to choose their favorite.

I created a Survey containing my 4 favourite covers from the brand and asked my focus group which one was their favourite.

https://www.surveymonkey.co.uk/r/S5PBGH7

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